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ebook Business Ethics and Values
Written By Fisher, Colin; Lovell, Alan
Published By Pearson Education UK in 2006
[Description] "Business Ethics and Values" introduces students to the complexities and principles of ethical issues by focusing on developing ethical awareness and the ability to argue business ethics matters. A proven resource, this second edition of this text continues to present a successful blend of concrete issues and academic theory, suitable for undergraduate and postgraduate students with or without practical experience of the world of organisations. ...
ebook: Human Resource Management
Written By Torrington, Derek; Hall, Laura; Taylor, Stephen
Published By Pearson Education UK in 2005
[Description] Managing employee absence, maintaining a healthy 'work-life balance', and developing ethical and socially responsible codes of behaviour at work: many of the most topical areas of debate in organisations are rooted in issues of human resource management. The 6th edition of this market-leading textbook provides detailed exploration and analysis of these contemporary issues, as well as providing comprehensive coverage of all the core elements of H ...
ebook: Managing Change in Organizations
Written By Carnall, Colin A.
Published By Pearson Education UK in 2003
[Description] This new edition of Managing Change in Organisations by Colin Carnall offers a thorough, practical overview of how to achieve effective organisations. It is ideal for advanced undergraduates, postgraduate and MBA students on courses in managing change and organisational change. A strategic approach is taken throughout, outlining guidance and techniques for planning, implementing and reviewing and taking advantage of major organizational changes. ...
ebook: Stakeholders: Theory and Practice
WrittenBy Friedman, Andrew L.; Miles, Samantha
Published By Oxford University Press in 2006
[Description] The research on social discourse in societies, firms, and organizations written by researchers working in fields such as Management, Corporate Governance, Accounting and Finance, Strategy, Sociology, and Politics often make reference to the term 'stakeholder'. Yet the concept of the 'stakeholder' is unclear, and research around it often muddled. This book provides an analysis, classification, and critique of the various strands of theory about s ...
ebook: Marketing Across Cultures
Written By Usunier, Jean-Claude; Lee, Julie Anne
Published By Pearson Education UK in 2005
[Description] "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences thems ...
ebook: Selling and Sales Management
Written By Jobber, David; Lancaster, Geoff
Published By Pearson Education UK in 2006
[Description] "This excellent work is mandatory reading for all with academic or practical interests in the world of sales - which is just about the whole marketing and management community. This influential book is an excellent contribution to the literature." - Professor Nigel F. Piercy, Professor of Marketing and Director of the Sales and Account Management Strategy Research Unit, Warwick Business School, University of Warwick. Looking for the definitive t ...
ebook: Advanced Statistics Demystified
Written By Stephens, Larry J.
Published By McGraw-Hill Publishing in 2004
[Description] Say goodbye to dry presentations, gruelling formulas, and abstract theories that would put Einstein to sleep - now there's an easier way to master the disciplines you really need to know. McGraw-Hill's "Demystified Series" teaches complex subjects in a unique, easy-to-absorb manner, and is perfect for users without formal training or unlimited time. They're also the most time-efficient, interestingly written "brush-ups" you can find. Organized as self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and even final exams. You'll be able to learn more in less time, evaluate your areas of strength and weakness and reinforce your knowledge and confidence. A self-teaching guide to the complex topic of advanced statistics...
ebook: Business Statistics Demystified
Written By Kemp, Steven; Kemp, Sid
Published By McGraw-Hill Publishing in 2004
[Description] Say goodbye to dry presentations, grueling formulas, and abstract theories that would put Einstein to sleep - now there's an easier way to master the disciplines you really need to know. McGraw-Hill's "Demystified" series teaches complex subjects in a unique, easy-to-absorb manner, and is perfect for users without formal training or unlimited time. They're also the most time-efficient, interestingly written "brush-ups" you can find. Organized as self-teaching guides, they come complete with key points, background information, questions at the end of each chapter, and even final exams. You'll be able to learn more in less time, evaluate your areas of strength and weakness and reinforce your knowledge and confidence. This self-teaching guide brings business statistics down to an ...
ebook: Schaum's Outline of Business Statistics
Written By Kazmier, Leonard J.
Published By McGraw-Hill Publishing in 2003
[Description] This work is an introduction to the theory and practice of Business Statistics, a core course in business colleges, 4-year institutions, and MBA programmes. This updated edition includes more focus on Excel to reflect upon the change in the curriculum.
ebook: Principles of Marketing
Written By: Kotler, Philip; Wong, Veronica; Saunders, John; Armstrong, Gary
Published By: Pearson Education UK in 2005
[Description] Any marketing student should have knowledge of this great version of Kotler's classic "Principles of Marketing" book.' Even Lanseng, Norges Landbrukshogskole, NorwayClassic and authoritative, "Principles of Marketing, Fourth European Edition" remains on the cutting edge of contemporary marketing. Kotler, Wong, Saunders and Armstrong have delivered a fresh, practical, managerial approach to the subject. Top gurus in their field, the team brings to this new edition great features and content, which include: rich topical examples and applications, which explain the major decisions marketing managers face; completely revised and updated Prelude Cases, Marketing Insights and Concluding Concept cases that reflect the growing influence of e-commerce; enhanced full colour adverts, tables and figures that highlight key ideas and marketing strategies. '"Principles of Marketing" provides an excellent all-round introduction to the subject.' - Deborah Anderson, Kingston University, UK...
ebook: Research Methods for Graduate Business and Social Science Students
Written By: Adams, John; Khan, Hafiz T. A.; Raeside, Robert; White, David I.
Published By: SAGE Publications India in 2007
[Description] Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a highly reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning. Divided into 16 chapters, the authors aim to clearly and concisely explain the basics of quantitative and qualitative analysis and research to students, including: - Research ethics - Formulation and process of research - Literature analysis and critical reading - How to plan and implement a research project - Data collection, survey research and data management - Practical research techniques - Elementary and advanced statistical analyses - Assessment, reliability and validity of research work - Guidelines on research writing and structures of dissertation.
ebook: Marketing a Country: Promotion as a Tool for Attracting Foreign Investment
Written By: Wells, Louis T.; Wint, Alvin G.
Published By: World Bank Group in 2000
[Description] [Full Text Hits] nerating investment directly. This was the special marketing program sponsored by Thailand's BOI in Japan. Table Recall of Investment Promotion Advertisements of Western European Countries List of Countries Not Supplied Country First mention percent Also mentioned percent Republic of Ireland 39 8 Britain Northern Ireland 22 16 Britain England 16 13 Holland Netherlands 3 12 France 3 1 Germany Fed. Rep. 3 15 Spain 3 12 Scotland 3 13 Other 3 4 None...
ebook: Research Methods for Business Students
Written By: Saunders, Mark; Lewis, Philip; Thornhill, Adrian
Published By: Pearson Education UK in 2007
[Description] Description: This successful text provides a discussion of change in relation to the complexities of organizational life with an emphasis on applying the theory into practice. The book is structured in three parts. The first part considers the causes and nature of change. Part two opens up' the organization to expand on issues of structuring for change, the cultural and political contexts for change and how to lead change. Part three moves firmly into addressing the more practical considerations of designing, planning and implementing change. The book is ideal for both MBA students and those studying for the more specialist degrees in Organizational Development and Change. Its structure and content also make it accessible to final level Business Studies undergraduate students
ebook: Marketing Communications:Interactivity, Communities and Content
Written By Chris Fill
Published By Pearson Education UK in 2009
[Description] [Full Text Hits] are keen to develop but their UKManaging Director, Mark Howe, regards this as a dis-tant goal, `It wont happen this year, but that is theHoly Grail (McCormick, 2008).An expanding range of potential campaign elementsavailable to communication planners provides a cre-ative palette for combining a range of contact pointswith different markets. This offers new and traditional`touch points as ways to reach people in differentways and with specific ...
ebook: New Public Service, The: Serving, not Steering
Written By Denhardt, Janet Vinzant; Denhardt, Robert B.
Published By M. E. Sharpe in 2007
[Description] This widely-praised work provides a framework for the many voices calling for the reaffirmation of democratic values, citizenship, and service in the public interest. This revised edition includes an all-new chapter that addresses the practical issues of applying these ideals in actual, real-life situations.
ebook: Introduction to Geographical Economics: Trade, Location and Growth Written By Brakman, Steven; Garretsen, Harry; Marrewijk, Charles Van
Published By Cambridge University Press in 2001
[Description] The need for a better understanding of the role location plays in economic life was first and most famously made explicit by Bertil Ohlin in 1933. However it is only recently, with the development of computer packages able to handle complex systems, as well as advances in economic theory (in particular an increased understanding of returns to scale and imperfect competition), that Ohlin's vision has been met and a framework developed which expla...
ebook: Armstrong'S Essential Human Resource Management Practice: A Guide To People Management
Written By Armstrong,Michael
Published By Kogan Page in 2010
[Description] This book, a complete overview of the practices and processes fundamental to HR, is written for those who are not HR professionals but need to have a thorough understanding of how to manage people. The text provides a thorough introduction to the core are as of HR including: people resourcing, performance management, learning and development and rewarding people. It also examines the contribution of HR to organizational aims and objectives and how it is integrated within the business.
ebook: How to Write a Marketing Plan. The Sunday Times Creating Success Series.
Written By Westwood, John
Published By Kogan Page in 200
[Description] "How to Write a Marketing Plan" makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. "How to Write a Marketing Plan" is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
ebook: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research. Market Research in Practice.
Written By Brace, Ian
Published By Kogan Page in 2004
[Description] Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. "Questionnaire Design" explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include: objectives in writing questionnaires; differences between data collection media; planning your questionnaire; writing the questions; types of questions; using prompt material layout; piloting ethical issues; social desirability bias and how to avoid it; and issues in multi-national surveys. Part of the new "Market Research in Practice" series, published in association with The Market Research Society (MRS), "Questionnaire Design" is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.
ebook: Breakthrough Marketing Plans
Written By Calkins, T.
Published By Palgrave Macmillan in 2008
[Description] Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really m
ebook: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Written By Osterwalder, Alexander;Pigneur, Yves
Published By Wiley in 2010
[Description] Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
ebook: Innovator's Toolkit, The: 50+ Techniques for Predictable and Sustainable Organic Growth
Written By Silverstein, David
Published By Wiley in 2009
ebook: PDMA ToolBook 1 for New Product Development, The
Written By Belliveau, Paul; Somermeyer, Stephen; Griffin, Abbie
Published By Wiley in 2004
[Description] Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
-Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
ebook: Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity
Written By Sibbet, David
Published By Wiley in 2010
[Description] Use eye-popping visual tools to energize your people!
Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups.
Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dynamic and richly illustrated resource gives meeting leaders, presenters, and consultants a slew of exciting tricks and tools, including
-Graphic recording, visual planning, story boarding, graphic templates, idea mapping, etc.
-Creative ways to energize team building, sales presentations, staff meetings, strategy sessions, brainstorming, and more
-Getting beyond paper and whiteboards to engage new media platforms
-Understanding emerging visual language for leading groups
Unlocking formerly untapped creative resources for business success, Visual Meetings will help you and your team communicate ideas more effectively and engagingly.
ebook: Mobile Communications
Written By Schiller, Jochen
Published By Pearson Education UK in 2003
[Description] The mobile communications market remains the fastest growing segment of the global computing and communications business. The rapid progress and convergence of the field has created a need for new techniques and solutions, knowledgeable professionals to create and implement them, and courses to teach the background theory and technologies while pointing the way towards future trends. In this book Jochen Schiller draws on his extensive experience to provide a thorough grounding in mobile communications, describing the state of the art in industry and research while giving a detailed technical background to the area.
ebook:
Marketing Plans for Service Businesses: A Complete Guide
Written By McDonald, Malcolm; Payne, Adrian
Published By Elsevier Science & Technology in 2005
[Description] "Marketing Plans for Service Businesses" is based on the successful "Marketing Planning for Services", which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results.
ebook:
How To Write A Business Plan
Written By Finch, Brian
Published By Kogan Page in 2010
Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan ¿ from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
ebook:
Brilliant Business Plan
Written By Williams, Dr. Kevan
Published By Pearson Education UK in 2010
ebook Schaum's Outline of Financial Management, Third Edition

Written By Shim, Jae K;Siegel, Joel G
Published By McGraw-Hill Publishing in 2009
[Description] Confused about financial management? Problem solved.
Schaum's Outline of Financial Management provides a succinct review of all financial management concepts in topics such as financial forecasting, planning and budgeting, the management of working capital, short-term financing, time value of money, risk, return, and valuation, capital budgeting, and more
.
ebook Service Operations Management

Written By Johnston, Robert; Clark, Graham
Published By Pearson Education UK in 2005
[Description]"Johnston and Clark's Service Operations Management is an extraordinary textbook that immediately brings operations management to life for all managers." - Thomas Christiansen, Assistant Professor, Center for Technology, Economics and Management, Technical University of Denmark. This international market-leading book provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers. Combining a practical approach with a detailed theoretical underpinning, this book provides tools, frameworks and techniques for operational analysis and improvement and sets operations management within the wider business context, bringing a valuable perspective to this growing area.
ebook Corporate Financial Distress and Bankruptcy: Predict and Avoid Bankruptcy, Analyze and Invest in Distressed Debt

Written By Altman, Edward I.; Hotchkiss, Edith
Published By Wiley in 2006
[Description] This Third Edition of the most authoritative finance book on the topic updates and expands its discussion of corporate distress and bankruptcy, as well as the related markets dealing with high-yield and distressed debt, and offers state-of-the-art analysis and research on the costs of bankruptcy, credit default prediction, the post-emergence period performance of bankrupt firms, and more.
ebook Essentials of Managing Treasury

Written By Horcher, Karen A.
Published By Wiley in 2005
[Description] Essentials of Managing Treasury is a handy primer for treasury, describing what treasury is and how it relates to the rest of an organization. It gives readers a strong understanding of the relationship of each area to the broader organization with descriptions of each of the functional areas within treasury. It provides helpful coverage of cash forecasting, treasury risks, managing cash, treasury practices, and benefits and issues to consider when selecting and implementing treasury technology and services. It also features examples and tips and techniques for the real world.
ebook Innovative University : Changing the DNA of Higher Education from the Inside Out

Written By Christensen, Clayton M.; Eyring, Henry J.
Published By Wiley in 2011
[Description] The Innovative University illustrates how higher education can respond to the forces of disruptive innovation , and offers a nuanced and hopeful analysis of where the traditional university and its traditions have come from and how it needs to change for the future. Through an examination of Harvard and BYU-Idaho as well as other stories of innovation in higher education, Clayton Christensen and Henry Eyring decipher how universities can find innovative, less costly ways of performing their uniquely valuable functions.
ebook Treasury Management: The Practitioner's Guide

Written By Bragg, Steven M.
Published By Wiley in 2010
[Description] Unlike other books on treasury management, this book is written by a corporate financial professional to his peers. This book provides forms, controls, policies and procedures that show exactly how to manage the treasury function. The tentative contents is: (1) Risk Management (Foreign exchange; Interest rate; Debt; Derivatives); (2) Financing (Bank financing; Bond financing, valuation, and credit ratings; Asset securitization); (3) Cash Management (Cash forecasting; Domestic payments; International payments; Cash management concepts: pooling, cash concentration, and intercompany netting); (4) Special Products (Spot foreign exchange; Forward foreign exchange; Foreign exchange swaps; Foreign currency options; Interest rate swaps; Interest rate options); and (5) Treasury systems and Regulatory issues.
ebook Strategy as Practice: Research Directions and Resources

Written By Johnson, Gerry; Whittington, Richard; Melin, Leif; Langley, Ann
Published By Cambridge University Press in 2007
[Description] Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marg